First impressions are lasting, and every company expects their staff to dress in a specific style. Dress codes are religiously followed, and are regarded as an important aspect of human appearance. What really counts is projecting a professional image.
Branding a logistics and deliver service personnel serves the main purpose of creating a lasting impression of a company. Effective branding strategies create a persistent brand identity associated with quality, origin, preference and personality. Brand building requires considerable time and investment. Motivating employees to adopt a corporate clothing culture enables the company with a cost-effective branding solution. It gives both internal and external benefits to the company.